With 3rd party cookies hanging in the balance, the need for a strong partnership between ad targeting and creative has never been more imperative for strong return on your advertising investment.
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With 2024 mere weeks away, this is a critical time for rethinking your digital channel management. Perhaps you are one of the many considering taking on an agency. If so, the process can be daunting. Below we outline the questions you should ask to ensure yo find a partner that aligns with your organization.
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No matter how sophisticated your marketing strategy or how beautifully designed your website, ignoring conversion basics will come back to haunt you. Rarely are marketing teams blessed with the ability to own the full website experience and the conversion funnel, nor does company culture always lend itself to open minded feedback of creative experiences, admitting when a test or experience is not a winner, or the ability to step back and see things from a non-insider perspective.
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